How To Be A Badass With Your Writing
This story is everything. Retold by advertising legend, Dave Trott* on his blog last week, it’s all about the power of …
How To Avoid The Whiff Of Desperation With Clients
It looked and tasted like Lucozade mixed with nuclear waste. The neon orange Vitamin C drink that my mum forced down …
The Truth About Attention Spans
Goldfish get a seriously bad rap. You’ve heard that apparently they have an attention span of just a few seconds, right? …
Bah humbug! Be More Scrooge In Your Sales This Christmas
I was shocked to see pictures of Christmas trees going up all over Instagram this week. It’s the beginning of November …
How To Write Great Content Every Week
I was talking to my friend Sarah the other day. She wailed to me: ‘I don’t know how you write your …
Kerching! Stop Treating Your Marketing Spend Like It’s Duty Free
I’m off on holiday soon and I can’t wait. I get excited before I even get on the plane. It all starts …
Warning: Are You Catfishing Your Clients?
A few years ago I became obsessed with the MTV series, Catfish. Did you see it? It followed unsuspecting internet users …
Worried About Seeming Pushy In Sales? Here’s Jean-ius Technique
Up until recently, I’d have rather boiled my head than go shopping for jeans. Too big. Too small. Too tight. Too …
Do You Over-Rely On Email? Here’s When To Pick Up The Phone
Grab a cup of coffee – it’s confession time: I didn’t really talk on the telephone until I was 18 years …
