How Much Is Too Much In Email Marketing?
Clients often ask me: ‘How often should I email my list? I’m worried that if I do it too often I’ll …
Spent Too Much of Your Day Wrestling With Words? Read this
I remember a couple of years ago reading about this man who had finally passed his driving test after 33 attempts and …
Unconscious Bias – The Secret Cause of Crappy Content
A new client of mine was complaining this week about all the dry ‘borrrrrring’ content clogging up her social media feeds. …
Why You Should Stop Listening To Marketing Experts Like Me
In 2001 I went to Bali with my boyfriend. On the first day, I nerdily got out my guide book and …
Ditch These Redundant Words To Sharpen Up Your Writing
Some Amazon reviews are comedy gold. You know those reviews, that say things like: ‘Bought this as gift for grandson …
How To Get People To Do What You Want
Don’t you hate those soul-sucking items on your to-do list that never get crossed off? These mini guilt trips taunt you …
Who Are You Really Trying To Impress With Your Marketing?
‘I’ve had an epiphany!’ My architect friend Mel was getting pretty excited when we met for a coffee last week. …
Stop Keeping Your Content For Best
So, last week it was time for the annual clearout in the Arnold household – a day when my husband and kids …
A Quick Marketing Hack To Make Your Life Easier This Festive Season
If you’re anything like me, you’ve got a to-do list that’s longer than the Game of Thrones opening credits. Secret Santas …
