The Corona-Comms That Drive Us Crazy Right Now
Did you get an email like this out of the blue recently? Title: A message from our CEO, Lord Business. We …
How to Be a Ray of Sunshine For your Clients And Colleagues
How are you? No, really? We’re trying to find a new rhythm in the Arnold household that avoids the children going …
How To Make Time For Content Writing
Has another week gone by and you haven’t written that blog you swore you’d get done? Is your Twitter feed still …
Why Flip-Flops Are For Holidays Not Your Marketing Or Personal Branding
Every time I catch the Tube I do this ridiculous thing. We like a 15-minute walk from the Tube station in …
How To Make Sure Your Emails Get Opened And Answered Every Time
How many times this week have you had to chase up an unanswered email? Maybe you’ve tried one of these approaches: …
How Much Is Too Much In Email Marketing?
Clients often ask me: ‘How often should I email my list? I’m worried that if I do it too often I’ll …
Spent Too Much of Your Day Wrestling With Words? Read this
I remember a couple of years ago reading about this man who had finally passed his driving test after 33 attempts and …
Unconscious Bias – The Secret Cause of Crappy Content
A new client of mine was complaining this week about all the dry ‘borrrrrring’ content clogging up her social media feeds. …
Why You Should Stop Listening To Marketing Experts Like Me
In 2001 I went to Bali with my boyfriend. On the first day, I nerdily got out my guide book and …
