Kim Arnold is a UK-renowned business growth expert who grabs scaling companies by the scruff of the neck and shakes some spectacular marketing and sales into them.
Her clients call her a ‘rare find’ and a ‘talented strategist’ with ‘an instinctive feel for how to guide a growing business to maturity’ – words she pretends to be embarrassed by but secretly uses to wallpaper her home office. A recent client says she’s transformed their business ‘from Week 1’.
‘Big budgets make you lazy’
She’s spent two decades getting banks, tech firms, legal services and other complex businesses to ditch boring corporate jargon and bland branding so they become irresistible to their clients. She’s a firm believer that big marketing budgets can breed laziness, and that great things can be done with small pockets.
There isn’t much she doesn’t know about sales and marketing. She cut her teeth working for financial heavyweights, including Deutsche Bank and Thomson Reuters businesses, where she led large global marketing and communications teams across Europe, Asia and the Americas in 10 different countries.
Later, as a copywriter and creative she worked agency-side for famous consumer brands like House of Fraser. As a ghost-writer for CEOs, Kim’s writing has also been featured in all the major business and national press including The Times, The Financial Times, Financial News, The Telegraph and The Huffington Post.
‘Anyone for boiled udder?’
Now, with her unique creative, strategic process, Kim shows growth businesses how to make more money. She builds imaginative brands that attract, inspire and seduce as well as ‘brains and brawn’ sales and marketing strategies that eclipse the competition. She’s also a respected industry speaker and coach on all things communication, sharing her unique secrets to help businesses talk and write in a way that inspires action (instead of inducing a coma).
She speaks reasonable German, rusty Russian and a few obscene phrases in Latin. At one point, she was going to live in Russia permanently but decided she missed good food and mild winters too much (boiled udder, anyone?).
She lives with her husband and two children in Alexandra Palace, North London where she likes running up hills. Slowly.