MASTERCLASSES
Win the war for attention.
Transform emails into action.
Build better remote relationships.
Emails not working like they should? You’re not alone.
With 20% more email traffic each year, it’s harder than ever to cut through the noise to reach clients, colleagues and stakeholders. Our fusty old writing techniques don’t work in our hyper-busy world where you have to grab attention in seconds. (Emails aren’t essays.)
Poor writing results in unanswered emails, rejected proposals, lost business, reputational damage, misunderstanding, frustration and a whole lot of wasted time and effort.
A recent survey by Grammarly showed 100% of knowledge workers and business leaders experienced miscommunication at least once a week.
Great writing isn’t just about good spelling and grammar, though. It’s about empathy, engagement and inspiration. And we can help.
If the Email Engagement In-Company programme isn’t right for your organisation, check out our email and writing programmes below. They’ll help you:
- Build happier, higher-performing teams
- Win more business
- Increase customer satisfaction
- Save time, money and effort
- Boost employee engagement and morale
- Embed inclusion in everyday communication
- Build relationships from afar
- Differentiate your organisation from the competition
WHAT Our CLIENTS SAY
‘For me as a team leader, it has been great to see the lasting impact of the masterclass. The team is stopping to really think about what message they want to deliver and how want people to react or respond.’
ALISON DEVLIN, HEAD OF KNOWLEDGE, EVERSHEDS SUTHERLAND
MASTERCLASS OPTIONS
IMPROVE HYBRID COMMUNICATION
Learn the new rules of communication for our hybrid world. The Email Engagement Masterclass show you how to write emails that persuade, influence and get results.
Your teams learns:
- the science behind persuasive writing
- common but fatal email mistakes to avoid
- the simple 3-step technique for writing irresistible emails
- how to ditch the waffle and write more concisely
- how to strike the right tone
- compelling calls-to-action to get people to do what you want
You might need this if you:
- need to communicate complex information concisely and powerfully
- waste hours each week sending ‘Friendly reminder’ chasers
- suspect your stuffy emails don’t reflect your brand or your difference
- don’t get the results you need from emails to clients, colleagues or stakeholders
Want to build a team of confident, charismatic hybrid communicators? Talk to us about our masterclasses today.
HAPPIER, HIGHER-PERFORMING TEAMS
So much gets lost in translation over email. The Email Empathy Masterclass shows you how to write empathetic and inclusive emails, reduce conflict and boost effectiveness.
You learn:
- the email habits of higher-performing teams
- why email miscommunication occurs and how to resolve it
- why your Email Emotional Intelligence (EEQ) is so important to your success
- how to write more inclusively
- how to build better remote relationships, engage key stakeholders and strengthen team dynamics
You might need this if you…
- want to promote more collaborative working between teams or individuals
- experience conflict or miscommunication over email
- have a diverse workplace and a focus on DEI
Want to help your teams thrive with better emails? Talk to us about our masterclasses today.
BOOST YOUR SALES AND MARKETING
Transform your sales and marketing performance with emails that cut through the digital noise. The Email Advantage Masterclass helps you get in front of those who matter most.
You learn how to:
- write outbound emails that have clients and prospects at ‘hello’
- craft non-annoying follow-ups that get a response
- create email marketing sequences and newsletters clients actually read and act on
- write relationship-building emails clients love to receive
- be the best thing in your clients’ inboxes
You might need this if you…
- get tumbleweed in response to your emails
- struggle to book client meetings or event attendees
- have a newsletter that feels stodgy and unloved
- know you need to do something different with your sales and marketing emails, but you’re not sure what
Want to boost your sales and marketing with better writing and better emails? Talk to us about our masterclasses today.
We believe everyone can become a brilliant writer (and even love writing).
Let us help your team and organisation:
- write awesome emails that people can’t wait to say yes to
- understand all the new rules of communication for a hybrid world
- discover how to persuade and influence with your writing
- win over your clients with your words
- become confident, kickass writers
TESTIMONIALS
MORE EFFECTIVE COMMUNICATORS
Our emails now stand out and get opened and read more often by customers. Our reps have seen a big improvement in customer responses and engagement – which is what we were hoping for.
DANIEL FOUGERE, NATIONAL SALES MANAGER, ASTRAZENECA CANADA
SIMPLE, POWERFUL MESSAGES
Just quickly, I implemented some of the techniques you went over in your talk and I have seen a HUGE increase in responses. This week alone it got me 10 extra meetings!
EDWARD DAVENPORT, CO-FOUNDER, STRATEGIC VISUAL
