Email Attraction

‘Engaging and memorable… Arnold takes the lowly email and reworks it, making this form of communication fit for 2021.’

The Financial Times, February 2021

Financial Times

‘Engaging and memorable… Arnold takes the lowly email and reworks it, making this form of communication fit for 2021.’

The Financial Times, February 2021

Financial Times
Email Attraction

EMAIL ATTRACTION: GET WHAT YOU WANT EVERY TIME YOU HIT SEND

This little book is a trusty don’t-leave-home-without-it guide for anyone who writes emails for work. It even (gasp!) makes email writing fun.

Whether you want to get in front of hard to reach people, secure a job interview, move projects along at a lightning pace or win new business, Email Attraction can help.

No more chasing. No more ‘Just checking in…’. It’s time for you to get you the results you need, every time you hit send.

It’s a short, snappy read with big advice!

AS FEATURED IN

Financial Times
CNBC
BBC Radio
HR Magazine
Get your Epic Email Checklist
After you’ve read Email Attraction, get your handy one-page checklist to refer to before you hit send. Write emails that make people jump into action!

I’m Kim Arnold, communication and marketing consultant and speaker.

I’m allergic to bad emails, and stuffy phrases like ‘Herewith please find attached’ bring me out in hives.

Over the years, I’ve written emails to everyone from colleagues to clients, and prospects to journalists. I’ve also written emails for C-suite executives who didn’t know where to start.

I’ve helped some of the world’s leading organisations – including FTSE 250 businesses, international banks, global law firms, tech scale-ups and more – transform the way they communicate to get the results they need.

And now, with Email Attraction, you can learn my secrets too. I’ll show you how to harness the humble email to get people to do what you want.

You’ll never have to write ‘As per my last email’ ever again!

A particularly well worded email once secured me a contract worth nearly £250k.

TESTIMONIALS

“Email can be powerful. But managing it – all of it – can be a nightmare. In this useful, insightful and funny book you’ll learn how to free yourself from the drudgery and capitalise on all the good stuff.”

 

NONEXECUTIVE DIRECTOR AND EXCEO SOFA.COM, GARETH WILLIAMS
Gareth Williams

“Whether you’re an old hand or a new entrant to the world of work, the ideas in Email Attraction will save you time, get results and (most amazingly) bring a smile to dealing with email. ”

 

SIMON HARPER, COFOUNDER OF LOD, NAMED BY THE FINANCIAL TIMES AS ‘LEGAL INNOVATOR OF THE YEAR’
simon harper

5 THINGS YOU’LL LEARN FROM EMAIL ATTRACTION:

Email Attraction
  • the 3-stage process to write emails that make people jump into action (use it for ANY email)
  • the secrets to getting your emails opened and answered (don’t leave it to chance)
  • tried-and-tested techniques to engage with warmth and charm over email (easy when you know how)
  • the dangers of emotional emails (step away from the send button, I repeat – step away!)
  • the science behind persuasion and influence (works on kids and animals too. Well, maybe not cats.)

“Ever written an email? You need this book. Ever received an email?
You need this book. How I have survived for over 20 years in my profession without it by my side, I do not know…”

 

ANNIE GALLIMORE, MANAGING DIRECTOR,
ENGINE CREATIVE
Annie Gallimore

A BRAINY BUSINESS BOOK LIKE NO OTHER

Early reviewers love the:

before and after email makeovers

quirky illustrations, stories and lists (like the 10 Most Annoying Phrases Used In Email)

18 subject lines you can steal

24 email openers to get your reader hooked

indispensable advice on when NOT to email

follow up tips to get a quick response
(hint: no more ‘As per my last email’)

Short and funny, it’s a world away from your average doorstep of a business book
(we’ve already got way too many of those gathering dust on our shelf.)

One early reviewer described it as ‘nutritional Pringles’ – she wolfed it down in one sitting but felt great afterwards!

10% of the Net Proceeds of Email Attraction Helps The Prince’s Trust

I’m donating 10% of the net proceeds of Email Attraction to The Prince’s Trust, which helps young people from disadvantaged backgrounds set up new businesses, get the training they need or start on the career ladder.

Princes Trust

TESTIMONIALS

“Kim Arnold writes plain, easy to read, entertaining English –more than you can say of most emails, which are deadly dull and ill-written, and fail to sell. Her book is a wise investment for anyone who wants to stop boring people and start persuading them.’”

 

DRAYTON BIRD, THE WORLD’S LEADING AUTHORITY ON DIRECT MARKETING
drayton bird

“This mighty little book should be compulsory reading for anyone who sends business emails. Hugely practical, packed full of great ideas and lots of examples. A speedy read which will change the way you write emails forever. Your email readers will thank you.”

 

JUDITH GREEN, COMMUNICATIONS & BRAND DIRECTOR, EVERSHEDS SUTHERLAND

Don’t waste another moment on bad emails. It’s time to become the boss of your inbox, with Email Attraction.

Email Attraction

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