The Wrong P: Why Personality, Not Just Professionalism, Wins In Business
I sat waiting for my boss to deliver my end-of-probation appraisal, quietly confident. I was in my mid-twenties working in marketing …
How Not To Get Tongue-Tied: The Easy Way To Describe What You Do
During my gap year before university I lived in Germany. Alone in a foreign city with just my clunky A-level German and …
The Letter That Blew My Socks Off: Long Copy And The Seductive Sell
I’m not always a fan of less is more (especially when it comes to desserts, earrings and pay packets). However, in …
How To Get Your Clients To Spill The Beans
I recently saw a brilliant interview with Sky News presenter Kay Burley. She said that she uses a simple technique to get …
Naked Guy, Glass Lift: How to make your offsite memorable for the right reasons
Early on in my career I worked for a really fun company, whose away-days were legendary. Not because of the venues …
The Soul-Sucking Sentence You Need To Avoid
My heart plummets every time I hear someone use this soul-sucking sentence: ‘The thing about me is…’ Because I know …
‘Do or Do Not – There Is No Try’ (the secret to successful marketing)
I knew as soon as I walked in that my fancy dress outfit choice had been a big mistake. Huge. …
Stuck? Try This…
Ugh. We all have THOSE projects, right? The ones that have been hanging around, neglected for weeks, like that bag of …
Do You Know Your Audience? This Hipster Band Nailed It…
Noooooooooo! The hipster wedding band we’d searched far and wide to get had PROMISED us no cheesy wedding tunes. Only cool …
