Is Your Language Losing You Clients
It was our second date. I was excited, nervous and more than a bit sweaty. But more than anything, I was …
Eww! How To Stop Your Marketing Passing Its Best-Before Date
Oh the shame of it! ‘Exp Jan 2014’, ‘Exp Mar 2016’, ‘Exp Oct 17’ read the labels. My kitchen cupboards …
How To Promote Yourself Without Smug Married Syndrome
I recently wrote an article for The Association For Coaching’s magazine all about making promoting yourself less painful (I know, it can …
Customers Say You’re Too Expensive? Try this Tesco Trick
Supermarket giant Tesco rarely wows me with its marketing, but it got me going ‘Oooh, that’s clever’ this week. When I …
Not A Unicorn? That’s Fine By Me.
A few years ago I drank the most delicious beer that has ever existed. Seriously. I was sitting with my husband …
Warning! Don’t Be Sucked In By This Summer Sales Myth
There’s something about the summer that spells opportunity to me. Maybe it’s the sunshine, that turns even the most cynical Brit …
A Shrewd Marketing Lesson From a Silver Surfer Shop
I have a lot of sympathy for doctors at parties. Cornered by unrelenting guests, they’re often grilled for hours about flaky …
Why The Competition’s Whipping You Right Now
I’ve had several conversations with new clients over the past month that go something like this: Client: ‘I’m fed up with …
Your 2-Syllable Secret Weapon
The primly-dressed lady was purple in the face, screaming salty swear words that would make a builder blush. Why? One of …
