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- Next trainer development cohort 23rd - 27th September 2024

Important stuff or a load of sh*t?

27th June, 2024

Important stuff or a load of sh*t?

The late comedian George Carlin once said: ‘My sh*t is stuff. Your stuff is sh*t.

 

Ain’t that the truth?

 

In their book, ‘The Friction Project’, authors Robert I. Sutton and Huggy Rao explain how our ‘stuff’ – whether that’s meetings, emails, presentations or Justin Bieber memorabilia – feels important and vital.

 

But other people’s stuff? A pain in the backside.

 

Our 500-word email? Critical detail.

 

The 500-word email we see pop up in our inbox? ARGGGHHHHHH!

 

Sutton and Rao write how these ‘self-serving biases’ allow us to:

 

‘justify – indeed glorify – creating that new procedure, form or rule that makes your job easier (and everyone else’s harder) […] or calling a meeting on that pet project (even though no one else cares about it).’

 

So, ask yourself next time you’re communicating:

 

Is this really important stuff?

 

Or is it just my sh*t?

 

(Yes, I’m feeling feisty today.)

accenture
UBS
Ricoh
Euromoney
University of Cambridge

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