EMAIL ENGAGEMENT LICENSED PROGRAMME
- Next trainer development cohort 18th - 22nd March 2024

Get your message out of the salad drawer

30th January, 2024

Get your message out of the salad drawer

I’m a January cliché.

 

Like everyone else, I’m on a health kick.

 

I’ve made some small changes that have had a huge impact.

 

The best one?  

 

I’ve rearranged my fridge.  Ta-dah!

 

(I know, you were hoping for something more profound, but bear with me – there’s a point to this.)

 

You see, the cavernous salad drawer at the bottom of my fridge used to be where vegetables went to die. You could never see what was in there so all the veg got forgotten about.  

 

And putting your hand in was like a Bushtucker trial.

 

You never knew if your fingers would touch a spongy old carrot or a squelching bag of spinach.

 

Ewwww.

 

So I decided to switch things around.  Drinks at the bottom in the salad drawer, and veg nearer eye level.

 

It’s been a total game-changer.

 

Now when I open the fridge, the first thing I see is a rainbow of crispy, crunchy veg.

 

And I’m eating many more of them.

 

It struck me we can use this hack for our communications to make our messages more visible to busy readers.  

 

Let’s ask ourselves: What needs to move to eye level?

 

Which are our most important messages that need to be front and centre?  And how can we make them physically more obvious? For example…

 

  • In an email, your main point could be in a separate paragraph in bold…
  • In a presentation, you might summarise your main point in 3 words on a single, hard-hitting slide
  • In a meeting, you could use a signposting phrase to highlight critical information e.g. ‘Here’s the most important part to remember…

 

Small changes, big results – give them a go!  

accenture
UBS
Ricoh
Euromoney
University of Cambridge

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- Next trainer development cohort 18th - 22nd March 2024

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