Don’t you love a good collective noun?

An unkindness of ravens.

A murder of crows.

A wake of vultures.

A cauldron of bats.

Whoever was in charge of naming groups of animals was a creative genius.

They’re so descriptive.  So interesting.  So full of personality.

So the next time you’re choosing a name for something, like:

• the subject line of an email
• a title for a presentation
• a meeting invitation

…be more vulture.

Think about how you can add more personality to get people to engage with you.

No more ‘Updates’ (yawn) ‘Quarterly reviews’ (snore) or ‘Weekly team meetings’ (deep, deep sleep).  

I’m sure you can think of more engaging names.

Remember: in our attention economy, personality is the new currency.

Good writing isn’t necessarily effective writing these days.

So try being more vulture (after all, no-one was ever criticised for being too interesting.)