Do you find writing hard?  Good.

You should.

It doesn’t matter that some days you want to fling your laptop out of the window like a frisbee.

Because it means you care.

It means you pour time and effort into your words.

And you don’t just hit up ChatGPT like some late-night booty call.

James Clear, author of Atomic Habits, wrote something recently that stuck with me: 

‘Many people assume they’re bad at writing because it is hard. 

This is like assuming you are bad at weightlifting because the weight is heavy. 

Writing is useful because it is hard.

It’s the effort that goes into writing a clear sentence that leads to better thinking.’

And writing is a muscle.  The more you do, the better you get.

AI certainly has its place in helping us write more clearly and succinctly in business. 

But it shouldn’t be used to bypass the thinking stage.

As E. M. Forster wrote: ‘How do I know what I think until I see what I say?’

Even with all my years of experience, writing is often still hard for me.

Some days I swear like a sailor at my screen and have to cover the cats’ ears.

But that’s just the way I like it.  Because the painful process makes me a better thinker.

So keep flexing that writing muscle.  Do the hard graft.  Wrestle with those words.

Keep on keeping on.

It’s always worth it.