I walk past a spa on my way to my co-working office.
It has this simple sign in reception ?
And it always makes me smile, as it (perhaps unintentionally) uses some great persuasive writing devices:
Paint a picture: They describe their desired outcome – ‘Zen Zone’ – so everyone can agree on a shared future (yes, it’s a bit happy clappy, but at least on brand for a spa)
Alliteration: repeated ‘Z’ sound
Share the ‘how’, not just the ‘what’: ‘Soft voices, quiet feet’, not just ‘Quiet please’
Sensory language: They appeal to our sense of hearing to make their request more evocative
Repetition and rhythm: It’s almost poetic with the repetition of two words in the first three lines
Rule of Three (almost): if you lose the ‘please’ you end up with a nice three-line almost-poem using the rule of three (which states that things grouped in threes are easier to digest and remember)
Do you use any of these techniques in your writing?
Have I missed anything?
And would this sign work on you? Or does your inner rebel want to walk in there with Doc Martins and a loud hailer?