EMAIL ENGAGEMENT LICENSED PROGRAMME
- Next trainer development cohort 10th - 14th June 2024

Shhh! The genius spa sign

31st January, 2023

Shhh! The genius spa sign

I walk past a spa on my way to my co-working office.

 

It has this simple sign in reception ?

 

And it always makes me smile, as it (perhaps unintentionally) uses some great persuasive writing devices:

 

Paint a picture: They describe their desired outcome – ‘Zen Zone’ – so everyone can agree on a shared future (yes, it’s a bit happy clappy, but at least on brand for a spa)

Alliteration: repeated ‘Z’ sound

Share the ‘how’, not just the ‘what’: ‘Soft voices, quiet feet’, not just ‘Quiet please’

Sensory language: They appeal to our sense of hearing to make their request more evocative

Repetition and rhythm: It’s almost poetic with the repetition of two words in the first three lines

Rule of Three (almost): if you lose the ‘please’ you end up with a nice three-line almost-poem using the rule of three (which states that things grouped in threes are easier to digest and remember)

 

Do you use any of these techniques in your writing?

 

Have I missed anything?

 

And would this sign work on you? Or does your inner rebel want to walk in there with Doc Martins and a loud hailer?

accenture
UBS
Ricoh
Euromoney
University of Cambridge

EMAIL SIGN UP

EMAIL ENGAGEMENT LICENSED PROGRAMME
- Next trainer development cohort 10th - 14th June 2024

Get Your Epic Email Checklist

Enter your name and email address to get your indispensable checklist and follow-up emails.

By signing up you consent to receiving regular emails from me (Kim Arnold) with updates, tips and ideas on communication along with the occasional promotion for my products. You can, of course, unsubscribe at any time. Click here for my detailed privacy policy.