EMAIL ENGAGEMENT LICENSED PROGRAMME
- Next trainer development cohort 18th - 22nd March 2024

The ruthless reading technique you need to know

4th October, 2022

The ruthless reading technique you need to know

A funny, brilliant woman called Cathy told this story during one of my recent Email Engagement masterclasses:

 

‘My old boss once told me he used to scan through my long waffly emails looking for question marks.

 

That was his only way of quickly finding out what on earth it was I wanted!’

 

Ouch. But we both know that Cathy’s boss isn’t a unicorn, don’t we?

 

That’s how all of us read online.

 

Skimming…

 

Scanning…

 

In fact, you’re probably doing it now, phone in hand, toast between your teeth, juggling pets/kids/your commute/life.

 

We’re ruthless about getting the info we need, and then getting the hell out.

 

So let’s all remember when we next write an email: we’re all writing to Cathy’s boss.

accenture
UBS
Ricoh
Euromoney
University of Cambridge

EMAIL SIGN UP

EMAIL ENGAGEMENT LICENSED PROGRAMME
- Next trainer development cohort 18th - 22nd March 2024

Get Your Epic Email Checklist

Enter your name and email address to get your indispensable checklist and follow-up emails.

By signing up you consent to receiving regular emails from me (Kim Arnold) with updates, tips and ideas on communication along with the occasional promotion for my products. You can, of course, unsubscribe at any time. Click here for my detailed privacy policy.