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‘Bite snack meal’ for great online writing

7th September, 2022

‘Bite snack meal’ for great online writing

How was your summer?

 

We climbed up mountains and rode white waters in the stunning Austrian Alps, our physical exertions offset by vast quantities of Wienerschnitzel and Sachertorte.

 

(Much like any money spent in airports, I’m reliably informed* holiday calories don’t count.)

 

*by some woman on TikTok.

 

And I’ve got a food-themed communication tip for you today.

 

It’s a brilliantly simple formula from Ginny Reddish in her excellent book, ‘Letting Go Of The Words.’

 

She advises the following formula when you’re writing online.
 

Bite – Snack – Meal

 

So…

 

  1. Start with a summary and benefit to lure your reader in.
     
  2. Give them a little more to chew on.
     
  3. Finally, if they’re hungry enough, they can savour the full information.

 

It’s a recipe for writing success.  

 

And you can use this formula for anything you write online, but it’s also a great one to apply to presentations, speeches, reports – you name it.

 

If you’d like more tips like these, take a listen to the Digital Marketing Podcast. I chat to host Ciaran Rogers all about writing for the web. It’s only 19 mins long and packed with practical advice.

accenture
UBS
Ricoh
Euromoney
University of Cambridge

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