EMAIL ENGAGEMENT LICENSED PROGRAMME
- Next trainer development cohort September 12th - 15th

The word to avoid if you want a reply

15th June, 2022

The word to avoid if you want a reply

Can I get your feedback please?

 

WAIIIIIITTTTT!

 

Just kidding. You’ve probably been asked for your feedback 7 times today already, haven’t you? Maybe from:

 

  • a colleague who wants you to review their 58 slide presentation
  • an Amazon seller asking you to rate your recent purchase of a sink plunger (‘On a scale of 1-10, please rate its plungeability’)
  • that random restaurant with the disappointing enchiladas you went to two weeks ago

 

It’s relentless. And really annoying.

 

So here’s a brilliant little tip I shared during a recent Email Engagement masterclass with the marketing team of a huge global law firm – and you can use it too.

 

If you want someone’s feedback, ask for their ‘advice’ or ‘opinion’ instead.

 

Why does it work?

 

It flatters their ego, sounds much more enticing and doesn’t have the faint odour of a pushy online seller.

 

The marketing team tried it and told me:

 

‘That ‘advice’ advice worked a treat! We can’t believe how quickly partners reply now!’

 

So give it a go and let me know how you get on – you know I love hearing from you.

accenture
UBS
Ricoh
Euromoney
University of Cambridge

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EMAIL ENGAGEMENT LICENSED PROGRAMME
- Next trainer development cohort September 12th - 15th

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