EMAIL ENGAGEMENT LICENSED PROGRAMME
- Next trainer development cohort June 13th - 16th

Brilliant writing from Bill & Melinda Gates

6th May, 2022

Brilliant writing from Bill & Melinda Gates

This piece of writing from Bill and Melinda Gates I saw recently blew me away:

 

 

 

 

 

 

 

Why do I love it? Well, they…

 

  • Use data sparingly, focusing on the big headlines – i.e. the $58 billion spent
  • Finish with the most compelling piece of information – ending on a high
  • Focus on one area/example (child deaths) that best reflects their message of progress, rather than trying to squeeze too many examples in
  • Use down-to-earth language – so ‘Millions more kids are surviving’, rather than something stuffier like ‘Infant mortality has declined
  • Reiterate their message in different ways – ’the number of children dying has fallen by half’ AND ‘millions more kids are surviving
  • Use emotive wordsThat makes us optimistic’, ‘..we find most hopeful

 

Brilliantly persuasive, clear and compelling. 

 

Can you use some of these techniques in your next report, presentation or email?

accenture
UBS
Ricoh
Euromoney
University of Cambridge

EMAIL SIGN UP

EMAIL ENGAGEMENT LICENSED PROGRAMME
- Next trainer development cohort June 13th - 16th

Get Your Epic Email Checklist

Enter your name and email address to get your indispensable checklist and follow-up emails.

By signing up you consent to receiving regular emails from me (Kim Arnold) with updates, tips and ideas on communication along with the occasional promotion for my products. You can, of course, unsubscribe at any time. Click here for my detailed privacy policy.