EMAIL ENGAGEMENT LICENSED PROGRAMME
- Next trainer development cohort 18th - 22nd March 2024

A before-and-after reveal

3rd May, 2022

A before-and-after reveal

I grew up on makeovers.

 

Hollywood films taught me that every plain girl only ever needed to take off her dowdy horn-rimmed specs to reveal that – wow, who knew? – she’d been secretly stunning all along.

 

<furiously removes glasses>

 

But I know I’m not alone in my love of a before-and-after. From Jane in Neighbours (remember her?) and Anne Hathaway in The Devil Wears Prada to Queer Eye and Changing Rooms, we love a shock reveal.

 

So this week I’ve got my own makeover for you – a real life email makeover.

 

The tragic back story: A global tech business was struggling to get clients to come to their webinars with their dry, dull emails.

 

The big reveal: After learning how to write awesome emails with the Email Engagement programme, they spiced them up with fantastic results.

 

As clickbait sites would say ‘YOU WON’T BELIEVE THE TRANSFORMATION!

 

Take a look now:

 

 

accenture
UBS
Ricoh
Euromoney
University of Cambridge

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EMAIL ENGAGEMENT LICENSED PROGRAMME
- Next trainer development cohort 18th - 22nd March 2024

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