I grew up on makeovers.
Hollywood films taught me that every plain girl only ever needed to take off her dowdy horn-rimmed specs to reveal that – wow, who knew? – she’d been secretly stunning all along.
<furiously removes glasses>
But I know I’m not alone in my love of a before-and-after. From Jane in Neighbours (remember her?) and Anne Hathaway in The Devil Wears Prada to Queer Eye and Changing Rooms, we love a shock reveal.
So this week I’ve got my own makeover for you – a real life email makeover.
The tragic back story: A global tech business was struggling to get clients to come to their webinars with their dry, dull emails.
The big reveal: After learning how to write awesome emails with the Email Engagement programme, they spiced them up with fantastic results.
As clickbait sites would say ‘YOU WON’T BELIEVE THE TRANSFORMATION!‘
Take a look now: