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Don’t be a washer/dryer with your messaging

24th January, 2022

Don’t be a washer/dryer with your messaging

I love a good analogy.

 

It can cut to the chase twenty times faster than a rambling explanation.

 

And my CEO client came up with a corker this week.

 

We were chatting about a messaging workshop I’m running for them in a couple of weeks.

 

We agreed they needed to niche down in their messaging if they wanted to get their message across more powerfully.

 

She summed it up brilliantly, ‘If you try and become all things to all people you end up like one of those terrible washer/dryer machines. They don’t do either thing well.’

 

(I remember buying one for my first tiny flat in London. Clothes would come out from the wash cycle barely wet, and from the dryer cycle damp and smelling of mushrooms.)

 

So, my question for you is this – do the people who matter know what you’re really, really great at? And what you don’t do too?

 

Or are you too busy overwhelming them with the long list of things you can do only moderately well?

accenture
UBS
Ricoh
Euromoney
University of Cambridge

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