The simple secret to standing out

16th November, 2021

The simple secret to standing out

I lost our new car at the weekend.

 

You see it’s grey. Just like 70% of cars these days.

 

And like so many other cars, it’s also an SUV (a.k.a. a practical family car with a sporty design to make buyers feel less middle-aged).

 

In the multi-storey car park, I just couldn’t pick it out from the sea of other identikit cars.

 

So, to stop this happening again, I’ve just bought this little panda fella to put on the antenna.

 

Just a small thing, but it’ll make all the difference.

 

Now we often think we need to be completely different from everyone else to stand out.

 

That we need a Spielberg-worthy back story about our epic rise from the ashes. A ‘why’ to make grown men weep. A completely unique approach to everything we do.

 

But that’s not real life. True originality is rare.

 

Most us just need something small, that we do regularly, in order to stand out.

 

So, what’s YOUR panda equivalent?

 

Maybe it’s the purple socks, pink lipstick or bright ties you wear….

Or perhaps you’re known for putting a thank you card in the post after client meetings…

Or maybe your presentations have only images and no words…

 

Don’t underestimate the power of the little things to make an impact.

accenture
UBS
Ricoh
Euromoney
University of Cambridge

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