Warning! Don’t Be Sucked In By This Summer Sales Myth

There’s something about the summer that spells opportunity to me.

 

Maybe it’s the sunshine, that turns even the most cynical Brit into a grinning loon…

 

Maybe it’s the long light evenings that offer endless fun…

 

Maybe it’s the cheeky 5pm wine o’clock….

 

Whatever it is, it’s always feels like a time for optimism and opportunity and I love it.

 

But…there’s a dangerous summer sales myth that kills the opportunity vibe. It’s one that too many people believe, and one that I hear time and time again:

 

‘No sales really happen over the summer.’

 

In my experience, it’s just not true.

 

In fact, the opposite is.

 

It’s actually a well-kept secret that an awful lot of business can, and does, get done in the warmer months. And you’re missing a trick if YOU assume there are no sales opportunities over the summer.

 

July and August are in fact ripe months for sales.

 

This is because:

 

  1. Very few people, especially not business owners, can afford to take the whole summer off (can you?!). They may not be working at the same pace, but they are still working and accepting meetings. So continue to reach out to clients and prospects as you would at any other time of the year – you might just have to be a bit more persistent and flexible with your scheduling.
  2. Clients are often in a more open-minded state in the summer and are therefore EASIER to sell to! They’ve had time and headspace to reflect on bigger or longer-term goals. To get their head out of the day-to-day grind. And they’re often planning for the rest of the year, so they can be much more open to your product or service and how it might help them.
  3. No-one else is selling! You’re more likely to have an open field in the summer so you can really shine. Take advantage of your competitors’ absence and get in there first with your clients.

 

So don’t get sucked in by this senseless summertime myth and keep your sales and marketing going in August as much as you possibly can – really, every little helps.

 

You’ll be so glad when September comes round and you’ve got some juicy clients and prospects all lined up. You can thank me then.