- Next trainer development cohort 10th - 14th June 2024

3 Canny Communication Tips From My Masterchef Crush

6th April, 2018

3 Canny Communication Tips From My Masterchef Crush

Ok, maybe I wouldn’t call it a regular crush, exactly, but I do like a bit of Greg Wallace.


You know, the cockney greengrocer judge on MasterChef. He always has a cheeky glint in his eye and a high shine on his forehead.


He gets a lot of flack for not knowing his pho from his fondant fancy, but I can tell you that he’s the show’s secret weapon.


Why? Because he’s a brilliant communicator. We don’t get to smell or taste the food, so we have to rely on dear old Greg and his enormous spoonfuls to share his experience with us. And he does it brilliantly – hence my communication crush.


So what makes him such a great communicator? Well, he does 3 things very well:


  1. He uses down-to-earth language – the language of food, not of fancy French chefs. So he talks about ‘mashed potato’ not ‘pommes puree’, ‘fritters’ not ‘beignets’ and ‘sauce’ not ‘jus’. This keeps him relatable and the topic accessible.
  2. He’s uses detail. He doesn’t just describe the dishes as ‘delicious’ or ‘tasty’ – oh no. Greg knows we listeners need more than that, so he talks about ‘sweet notes followed by a sharp tang’, ‘fruity backhands’ or a ‘chilli hit right at the back of your throat.’
  3. His language is evocative, provocative and unique to him. With his colourful words he conjures up all sorts of imagery: ‘I could put that meringue in a corner and snog it’, ‘I could eat a whole bucket of that’, ‘That tastes like a wet weekend in February.’ It’s engaging, funny and far more interesting than ‘I like/don’t like that.’


And it doesn’t matter if you’re writing or talking about couscous, coaching, consultancy or condoms, these 3 principles apply.


So if you want hold your customers’ interest for longer, make your language


  • straightforward (no business jargon, unnecessary acronyms or high falutin’ words)
  • rich with detail (no bland generalisations, yes, I’m looking at you, Mr Increasing Efficiency)
  • reflective of your own, unique personality


It’ll be all the tastier for it.

University of Cambridge


- Next trainer development cohort 10th - 14th June 2024

Get Your Epic Email Checklist

Enter your name and email address to get your indispensable checklist and follow-up emails.

By signing up you consent to receiving regular emails from me (Kim Arnold) with updates, tips and ideas on communication along with the occasional promotion for my products. You can, of course, unsubscribe at any time. Click here for my detailed privacy policy.