A powerful business brand makes it easy for clients to buy from you. They know exactly why they should choose YOU and no-one else.
But building a distinctive business brand isn’t easy. You might:
- struggle to sum up what you do in less than a gazillion words
- have a website so dated it has a Nokia 8110 and listens to the Spice Girls
- feel you blend in with the wallpaper but don’t know how to stand out
It’s time to change.
Let me draw out your brilliance.
Every business offers something unique. There’s no B2B business too technical, complicated or dry that I haven’t been able to draw out its star, client-attracting qualities.
So try me.
WHAT MY CLIENTS SAY
RECRUITMENT BOOSTER AND CLIENT MAGNET
We were struggling to stand out in a crowded market – we looked and sounded just like everyone else. Kim helped us build a brilliant new brand that set us apart from the competition, boosted our recruitment and attracted our ideal clients.
NIGEL CLARK, SALES AND RECRUITMENT DIRECTOR, NEXA LAW (FORMERLY DIRECTOR, PEREGRINE LAW)
BUSINESS BRANDING PROGRAMMES
I help you understand which aspects of your brand connect with your clients and which fall flat.
With the audit I show you how:
- you’re seen today vs. how you’d like to be seen (and how to bridge the gap)
- your brand stacks up to the competition
- your messaging plays out across all your different sales and marketing channels
Afterwards, you’ll come away with clear next steps to build a brand that has your clients at ‘hello’ and leaves them reluctant to say goodbye.
Clear, consistent messaging makes everything else fall into place – and I can help you nail it.
- get to the heart of your business and big ideas
- get to grips with the ‘why, how and what’ of your services
- craft killer messages that perfectly sum what makes you special
- write a powerful brand and communication bible that acts as a North Star for all your sales and marketing activities
Rework your words and visuals for a business brand that grabs your clients by the unmentionables and doesn’t let go.
If your brand is staler than a 3-week old croissant, I can help you get a box-fresh, shiny new brand:
- Perfect your brand proposition (a.k.a. why clients should buy from you)
- Uncover a visual identity that feels so ‘you’ (and slays the competition)
- Tune up your brand tone of voice for conversations that connect with your clients
- Create consistent and compelling messaging across all of your marketing channels
Soon you’ll be able to:
- attract your ideal clients who become raving fans
- effortlessly stand out from the competition
- win more business
- feel like your brand reflects your business perfectly
Are you a coach, consultant or solopreneur?
Check out my School.
CONTENT TO REMEMBER
We struggled to express who we were as a business – the only people to ‘get’ us were the ones who’d met us in the flesh. We weren’t proud of our website.
Now we have a consistent voice that matches our culture to use throughout all our comms channels. Prospects mention they appreciate the writing style and remember the content of our website.
INGE CUYPERS, CEO, LOLA TECH
A TRANSFORMATIONAL PROCESS
Kim helped us craft a compelling story around our USP and the full value we bring to our clients. This was a transformational process and the cornerstone that we’ve built all our marketing on since.