B2B MARKETING

Not long ago you only had to have a brochure and a pop-up stand to be on track for ‘Awesome Business Of The Year Award’.

Now you’ve got to blog and vlog and slog.
You’ve got to tweet, post, share and story. You’ve got to know your CRM from your PPP, your SEO from your WTF.

It’s overwhelming, confusing and exhausting. But it doesn’t have to be.

Less is more in B2B marketing.  

Really!  

You can win more business by doing less.  

And I can show you how with an effective marketing strategy.

I help small and medium-sized B2B businesses like yours get on top of their marketing once and for all.  I work with you to understand your goals and together we make a plan to bring calm to the chaos.  

WHAT MY CLIENTS SAY

A GAMECHANGER

Kim’s work has been a game changer for us and has allowed us to take our business in a new, more profitable direction. We’ve succeeded in changing how we’re perceived in the market and have won larger, higher value clients.

 

FIONA RACHER, CO-OWNER AND DIRECTOR, RISK DECISIONS LTD

MARKETING PROGRAMMES

MARKETING
AUDIT

I show you which marketing activities are bringing in the clients, which are a big fat waste of time and where you’re missing a trick.

  • I dig deep into all areas of your marketing past and present (nothing gets past me!)
  • I write a clear strategic map for you of the marketing strategies and activities you should stop, start and shelve (along with some juicy quick wins to get you moving)
  • this roadmap is your must-have foundation for strong and effective marketing that boosts your bottom line 

MARKETING
STRATEGY

Together we create a practical, no-nonsense marketing strategy that works for your business, your clients and your needs.

  • we get total clarity on your target market, pricing, offering and positioning 
  • I show you the best ways to get in front of your target market without overwhelming you or your team
  • we pin down a strategy that fits with your businessgoals and budget (i.e. one that will actually get executed!)

MARKETING
PLAN

I help you build a practical, effective marketing plan so you know what to do, when to do it, who’s going to be doing it and how much it’ll all cost 

  • I show you how to build the right-sized marketing budget for your business
  • we agree a weekly and monthly routine so your marketing runs like clockwork
  • I share my network of trusted contacts and suppliers to help you resource your marketing (so it actually sees the light of day
  • we agree what you’re NOT going to do (so important – you’ll love this bit)

All with my practical, no-BS approach that demystifies marketing so you can:

  • win the clients your business deserves
  • sleep easy knowing you’ve got the
    competition licked
  • go from overwhelmed, headless chicken to calm, effective business owner

Are you a coach, consultant or solopreneur?

Check out my School!

TESTIMONIALS

REACHING A FAR WIDER AUDIENCE

Kim’s helped us identify where we weren’t getting value for money and could reduce our spend (e.g. SEO). We now have clear marketing objectives and a marketing budget which brings with it accountability. We have much greater penetration within our target clients and are reaching a far wider audience of new prospects.

 

HENRIETTA JACKSON-STOPS, PARTNER, IPOS MEDIATION

MUCH BETTER ENGAGEMENT FROM TARGET MARKET

Our marketing was suffering from a lack of focus, action, deadlines and accountability. Kim helped us pin down which marketing strategies would work best for us and build out a plan that we stuck to long-term. As a result, we saw much better engagement from our target market.

 

NIGEL CLARK, SALES AND RECRUITMENT DIRECTOR, NEXA LAW (FORMERLY DIRECTOR, PEREGRINE LAW)

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