EMAIL ENGAGEMENT LICENSED PROGRAMME
- Next trainer development cohort September 12th - 15th

Greycations and Other Stories

11th February, 2021

Greycations and Other Stories

This week I’m ‘on holiday’.

 

Except holiday doesn’t seem to be the right word to describe what this week is – half term with the kids, stuck inside, juggling emails, in freezing dark February with only a 1000-piece jigsaw for kicks.

 

And ‘staycation’ implies holidaying somewhere in the UK other than your home (if only).

 

We need a whole new word for the whole new world of weirdness we’re in.

 

So I’ve rebranded my week as a ‘greycation’ – like a holiday except colder and less exciting.

 

(Other ideas included ‘praycation’, where you pray to be somewhere – anywhere – else.)

 

I do love made-up words and portmanteaus. In fact, many famous business names were created by splicing together two words:

 

  • Group + coupon = Groupon
  • Pin + interest = Pinterest
  • Unique + clothing = Uniqlo
  • Microcomputer + software = Microsoft
  • Accent + future = Accenture

 

But my favourite made-up word of all time is ‘omnishambles’. Made famous by the TV comedy ‘The Thick Of It’, omnishambles ended up becoming the Oxford English Dictionary Word of The Year in 2012.

 

So, what are you calling time-off at home?

accenture
UBS
Ricoh
Euromoney
University of Cambridge

EMAIL SIGN UP

EMAIL ENGAGEMENT LICENSED PROGRAMME
- Next trainer development cohort September 12th - 15th

Get Your Epic Email Checklist

Enter your name and email address to get your indispensable checklist and follow-up emails.

By signing up you consent to receiving regular emails from me (Kim Arnold) with updates, tips and ideas on communication along with the occasional promotion for my products. You can, of course, unsubscribe at any time. Click here for my detailed privacy policy.