Stop Defaulting To Email For Everything

3rd July, 2020

Stop Defaulting To Email For Everything

I see this All. The Time. In fact, I had this email last week from one of my newsletter readers, Andrew:

 

‘I’ve sent out two emails recently and had no replies ☹ !!!!!
Both have been sales that seemed closed, signed sealed and delivered!!!’

 

(cross face and frustrated exclamation marks Andrew’s own)

 

I replied:

 

‘Don’t panic – give them a call! Best way to get to the bottom of things.’

 

And just 16 minutes later I receive Andrew’s reply:

 

‘There we are – first call and appointment booked in!’

 

OMG. In just one phone call Andrew had secured a client that might have taken weeks to nail down over email.

 

Now you know I love email (I’m writing a whole book on it), but we shouldn’t always default to it. Especially if things have gone a bit quiet.

 

Picking up the phone can save hours of chasing, stewing and fearing the worst – whether you need to reach a colleague, client or boss.

 

A phone call cuts right to the chase, so you can find out if the radio silence was just a result of a busy schedule or whether there was something else at play.

 

On the phone, you can get to the root of any problems by asking direct questions like:

 

  • ‘Do you see any reason why we shouldn’t go ahead?
  • ‘Is there anyone else who needs to sign off this process?’
  • ‘Has your situation changed since we last talked?’
  • ‘Is there anything else I should know?’
  • ‘Is there any more information you need from me to be able to make decision?’
  • ‘Do you have any worries or concerns about next steps?’

 

So this week, I challenge you to phone 3 people who haven’t answered your emails. I bet you see some amazing progress, just like Andrew.

accenture
UBS
LOD
Euromoney
University of Cambridge

EMAIL SIGN UP

Get Your Epic Email Checklist

Enter your name and email address to get your indispensable checklist and follow-up emails.

By signing up you consent to receiving regular emails from me (Kim Arnold) with updates, tips and ideas on communication along with the occasional promotion for my products. You can, of course, unsubscribe at any time. Click here for my detailed privacy policy.